Gentleman Jack is a brand of Tennessee whiskey produced by the Jack Daniel Distillery. It was introduced to the American market in 1988 as a "superpremium" brand, a step above the company's regular Jack Daniel's, which is a premium brand.
The Gentleman Jack brand was introduced to strengthen the company's share among consumers, who were drinking less liquor overall but had moved to more upscale brands, a development noted by many liquor manufacturers in the United States in the late 1980s and early 1990s. It is twice filtered through charcoal, as opposed to a single filtering for normal Jack Daniel's.
Price Tag: $40
The Gentleman Jack brand was introduced to strengthen the company's share among consumers, who were drinking less liquor overall but had moved to more upscale brands, a development noted by many liquor manufacturers in the United States in the late 1980s and early 1990s. It is twice filtered through charcoal, as opposed to a single filtering for normal Jack Daniel's.
Price Tag: $40
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